Privacy policy

Updated Date: Mar 1, 2025, 12:00 AM

Welcome to the privacy policy for moonware.com. This page explains what data we collect, why we collect it, and your rights regarding that data.

1. Overview

We collect personal data to provide and improve our services, analyze performance, and ensure security. This includes:

  • Automatically collected data (e.g. IP address, browser info)

  • Voluntarily provided data (e.g. email addresses, survey responses)

  • Usage data and tracking information via cookies and third-party tools

We work with trusted partners, such as PostHog, to help us manage analytics, heatmaps, and surveys.

2. Data we collect

Automatically collected data

Collected when you visit the site:

  • IP address

  • Browser and device information

  • Page views, clicks, navigation behavior

  • Usage Data

Data you provide

Collected when you interact directly:

  • Email address

  • Form responses

3. How we use your data

Your data is used to:

  • Monitor website traffic and user behavior

  • Enable analytics and session recordings

  • Manage and evaluate surveys and forms

  • Ensure service functionality and legal compliance

We use the information we collect to:

  • Respond to your inquiries or requests

  • Improve and optimize our website and services

  • Understand user behavior and site performance

  • Communicate updates, newsletters, or marketing content (if you opt in)

  • Detect and prevent fraudulent or unauthorized activity

We do not sell your personal data. We may share your information with trusted third-party service providers who assist us in operating our website, conducting business, or serving you, such as:

  • Website hosting and infrastructure providers

  • Analytics platforms (Google Analytics, PostHog)

  • Communication tools (email or form management services)

These third parties are contractually obligated to handle your data in a secure and confidential manner.

4. Data processing & storage

Processing methods

Data is processed using secure IT systems and may be accessed by:

  • Internal teams

  • Authorized external providers (e.g. hosting, analytics)

Processing locations

  • Data is stored in the U.S. and/or other secure jurisdictions

Retention period

  • Data is retained only as long as necessary for service delivery, legal obligations, or consent purposes

5. Tools & Third Parties

PostHog analytics

Tracks behavior and web traffic.

  • Location: United States

  • Data: Browser info, usage data

PostHog session replay

Captures user sessions for optimization.

  • Location: United States

  • Data: Device and click interaction

PostHog surveys

Manages online surveys and form submissions.

  • Location: United States

  • Data: Responses and form data

Google Tag Manager

Used to manage and deploy marketing and analytics tags (such as Google Analytics) on our website without modifying the codebase. GTM itself does not collect personal data, but it may trigger tags that do.

Location: United States

Data: Indirect collection of data through activated tags (e.g., IP address, browser info, usage data) — depending on what tools are deployed via GTM

Notes:

  • Google Tag Manager does not store personal data but facilitates the activation of third-party tags (such as Google Analytics or PostHog).

  • Any data collection depends on the tags deployed through GTM, each governed by their own privacy policies and user consent.

  • GTM is configured to respect user consent preferences where applicable (e.g., through a cookie banner).

Google Analytics

Used to collect and analyze website usage data to help us understand user behavior, improve performance, and optimize user experience. Google Analytics operates through cookies and similar tracking technologies.

Location: United States

Data: IP address (anonymized), browser type, device information, operating system, referring URLs, pages visited, time spent on pages, and user interactions

Notes:

  • We use Google Analytics with IP anonymization enabled, which shortens your IP address before storage and processing.

  • Data collected by Google Analytics may be transferred to and processed in the United States.

  • Google acts as our data processor under a Data Processing Agreement (DPA).

  • You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

6. Cookies & trackers

We use cookies and tracking tools to enhance user experience. See our Cookie Policy for full details.

7. User rights (GDPR - EU)

If you are in the EU, you have the right to:

  • Access and update your data

  • Withdraw consent at any time

  • Request deletion, portability, or correction

  • Object or restrict processing

  • File complaints with a supervisory authority

8. US state law privacy rights

Depending on your location (e.g. CA, CO, VA, TX), you may:

  • Request access, correction, or deletion

  • Request data portability

  • Opt out of sale or targeted advertising

  • Limit use of sensitive personal information

See our full section on US state-specific rights for more.

9. Exercising your rights

To access or modify your data:

  • Contact us via the email below

  • We’ll verify your identity before acting on any request

  • Requests will be processed within legally required timeframes

10. Additional information

  • Legal obligations may require us to share data with public authorities

  • Logs may be stored for maintenance and diagnostics

  • Changes to this policy will be posted here with updated effective dates

11. Contact

Owner & data controller
moonware.com
Los Angeles, California, United States
Email: contact@moonware.com